Thursday, January 16, 2020

Different Criteria That the Investor Investigates Before Investing in A Business


How does having good amount of funds in the bank amount make a business stronger to take any kinds of risks? Well the obvious answer to this is that the funds in the bank act like a cushion, ready to save the company in case they experience a fall in their business. When a business is backed up by a good amount of funds, they ensure that the company can keep running even if their said project was a debacle. It gives them more time to come out of the loss, think what went wrong and maybe come back stronger and with new and fresh ideas for the market.
There are many types of funds and assets that a company invests into. There are some funds, like the long short funds, mutual funds that are necessary for the long running of the company and then there are some other funds such as the CSR or the ESG funds (environmental, corporate, governance) funds that might act as a catalyst in the smooth functioning of the business and also ensures improved credibility of the business.
When a company invests in the ESG funds, it becomes a criteria for the investors to choose the best business from. For example, if there is a hefty investor who believes in the idea of environmental preservation and he finds a business whose ideas are aligned with his, then they are sure to go for that business. There are many investment banking companies or brokerage companies that help to employ the ESG criteria. The same logic applies for investors looking through the social criteria and the governance criteria as well.
When it comes to governance, investors need to know that the said company is following all the ethical accounts practices and the share holders have equal voting rights. With social criteria, it includes whether the investors having relations with appropriate suppliers, whether the give benefits to the employees and so on.

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