What role is asset management playing in keeping businesses afloat?

Even the top asset management companies in India cannot provide a solution to you, if you do not seek to invest your money in a responsible way. For the flourishing of your business, you cannot rely on just liquid savings that are dying to come out from your bank account. You will have to cautiously invest that money into something more meaningful that will give you the benefits in future. We are talking about investing in assets. An asset is a priced possession that can be redeemed or lied back on in worst case scenarios for the business. If you consider the current situation of COVID-19, you will notice that most business all over the world are going to take a hit in their earnings for a pretty long time. This in turn is going to affect their long-term savings as well. But on the contrary, those businesses that were far sighted for any such kind of business calamity to arise, had already planned their investments in assets. These assets can prove to be life jacket, if not a life boat to the business that’s just going down. Bigger businesses too are taking great hits and these hits are in hundreds and thousands of crores. Naturally, the focus on ESG funds in India and around the world would be shaken right now. However, the companies should as a moral obligation and duty, not forget about it. ESG funds are the Environmental, Social and Government funds, that help a business gain credibility and gives the investors a peek into how the business is being carried out, whether or not ethics are being followed and if it would be fruitful for them to invest in the business now. Although the top most asset management companies require their clients to bring in big business, there are other companies that deal with midsized businesses too.